We all want our blog posts and tweets to travel far and wide, right? Isn’t that the whole reason we write and work hard to create valuable content to reach a specific and intended audience?
Some of us don’t have a huge following on our social platforms, for various reasons. Maybe you are a new blogger, or just not really good at networking or knowing how to find people with like interests. There is a way that you can accomplish all of the following with the use of hashtags:
- Reach a broader audience
- Find people with similar interests
- Attract more relevant followers
- Create more opportunities for yourself
Lets get to it! Let’s say you have 500 followers on Twitter and only your wife and mother are subscribed to your new blog. You write a great blog post about something you learned, that you feel could really help a lot of people. If you tweet a link to your amazing new post, your potential reach is only 500, that is unless someone happens to retweet it.
Ok, here is where it gets fun! Your post is about something you learned in ruby on rails. In order to reach your target audience, you would add the hashtag #rubyonrails right? Now, what do you think that did to the potential reach of that very same tweet? By simply adding the hashtag #rubyonrails you have just increased the potential impact of your tweet by 24,424! That’s a huge increase and even better, it’s reaching a targeted audience who cares about ruby on rails.
The important thing to remember, is that you identify the most relevant hashtag for whatever you are posting, otherwise people won’t be sticking around or networking with you. For example, I will be using the hashtag #socialmedia for this post, the potential reach for that hashtag is 272,413. If you want to do some hashtag research, checkout www.tweetreach.com
I really enjoy helping people learn about technology and social media. To be honest, if I start talking about it with you, you’ll have a hard time shutting me up. If you have a question, please fee free to reach out. I am not an expert on social media, but I would enjoy helping you get better at it.
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